Martin Dimoski

• -Executed plans to improve existing products and proposed new directions based on structured market research
• -Managed project timelines and reviewed results at each milestone
• -Took ideas from concept to proof of concept through manual testing and iterative experimentation
• -Identified processes suitable for automation and defined the underlying logic required to implement them
• -Documented all phases of research and development to ensure continuity and knowledge transfer
• -Maintained ongoing competitor analysis to track threats, evaluate market positioning, and inform strategic decisions
• -Standardised processes around releases and internal communications to reduce friction and improve consistency
• -Collaborated with Operations, Product, and key stakeholders to align project goals and maintain strong working relationships
• -Supported the development and execution of the technology roadmap, R&D framework, and operational plan

• -Designed and executed audience targeting frameworks using advanced research and enrichment tools to define total addressable markets for global B2B clients
• -Owned the technical setup, daily management, and performance optimisation of campaigns across email, LinkedIn, gifting platforms, social ads, Webchat, CRM integrations, and intent-based tools
• -Managed all campaign data flows, performing regular audits to ensure segment accuracy, clean pipelines, and strong response rates
• -Proactively identified bad data, structural risks, and delivery issues, implementing fixes before they could affect client outcomes
• -Developed and deployed email infrastructure strategies including domain setup, warm-up processes, and sender reputation monitoring
• -Served as the technical escalation point for the Customer Success team, resolving complex delivery issues and backend configuration problems
• -Acted as the internal source of truth for campaign best practices, tooling logic, and performance benchmarks across multiple industries
• -Continuously contributed to internal product innovation with improvement proposals targeting performance, cost reduction, and workflow efficiency

• -Managed key B2B sales territories across retail and HoReCa sectors with a focus on client satisfaction and distribution performance
• -Segmented and classified accounts based on performance data and growth potential, enabling targeted sales planning
• -Monitored competitor activity and regional trends to proactively adjust strategy and product focus
• -Coordinated promotional events and marketing activations including in-store tastings, seasonal campaigns, and product launches
• -Prepared detailed sales, financial, and market share reports to support planning, forecasting, and commercial negotiations

Santa Cruz Seaside Company and Beach St. Pizza. Two roles during a summer work and travel programme in the United States.